Achievements:

Since taking on this role I have improved the brands reach and interactions on Facebook & Instagram ensuring a reduction in CTR from €0.69 t0 €0.15 and maintained a steady growth of 20% in e-commerce sales each month.

In the time I have worked here with the help of my team we have developed a measurement tool for online customers to confirm their sizes before completing their purchases and reducing refunds and exchanges.  I have also streamlined the payment gateway into a single click for customers to complete their purchases in a speedy and safe manor following UX design research.  

As Celtic Tweed garments are made ethically and sustainably in Balbriggan, we plan to introduce tours of facilities to students & tourists and I am currently building the webpage that will allow customers to research and book their private tours within our website. 

Achievements:

During the pandemic the business suffered a catastrophic blow as travel bans restricted our customers mobility. We faced further challenges even after businesses were allowed to reopen. As our business relies on the ability to measure our customers we had to look outside the box in order to provide the same level of service that our customers have come to expect while adhering to government regulation regarding social distancing.

We achieved our goal by implementing a digital measurement tool which allowed our customers to measure themselves using their smartphones. Combined with our virtual appointments we were able to provide our customers with an in-store shopping experience from the comfort and safety of their own homes. I was in charge of this successful omnichannel integration campaign which allowed us to remain open during lockdown and allowed us to sell internationally in the global marketplace. 

Achievements:

As the top salesperson within Dorian Black I was put in charge of looking after high profile clients. One of these VIP clients was Brian Redmond the judge from Ireland's Dancing with the Stars. Working with the shows stylist Clementine McNiece we created and provided the looks for Brian on the show for 2 seasons.