Why this course?

When I chose to study marketing I wanted to further my career goals. Having worked for a clothing brand for the last 10 years I have learned that though a brand may be creative, sustainable and ethical it is not enough. It is crucial for businesses to be know their audience and how to reach them. Many influencers have created a brand for themselves through social media alone. However, businesses both large and small are held to a different standard amongst consumers. I wanted to learn the fundamentals of marketing and management, which this MBA offered. By combining it with my experience within the industry and my BA in fashion design I provide a unique set of skills to enhance a business' trajectory, achieving KPI's, and enhancing the digital experience for their customers by focusing on the customer journey. 

Why this course?

I have have always been creative and pride myself from thinking outside of the box. Working in a creative field holds many challenges, however the world of fashion provides a creative outlet that is also practical and fulfils a service and need for the public. By choosing this course I knew I would have a practical skill that would ensure my employability.

The University for the Creative Arts in Rochester thought the practical skills to work in every facet of the fashion industry. Our tutors, lecturers and course heads were working professionals: designers, pattern cutters, buyers and fashion show co-ordinators and organisers, who worked in the industry. Marcus Wilmont, Louis de Gama & Tim O'Sullivan are just a few of the lecturers we had. 

The experience I gained by completing this course has continued to help me throughout my career.